Recently, I came across so many literatures online about personal branding. Not that people are talking about building one, but they are talking about the dangers of building a ‘false one’.
Here is something you need to note: Personal branding isn’t deception.
True personal branding is all about projecting your true self in the best way possible. When you start to distort data and information in order to appear a certain way, then that isn’t personal branding.
You build a personal brand from what you already have, highlight your uniqueness and the value you bring to the table.
For instance, you can’t build a personal brand around being a Data Scientist when you are a Musician. Your personal brand needs to correlate with your true self.
And so, here are tips on how to keep your personal brand as authentic as possible:
Have a brand audit: You need to sit and critically assess your current brand reputation. Does your brand reputation match with your true self? What are the things you need to change or adjust?
Have a brand purpose: You also need to have a brand purpose unique to you. What exactly do you wish to achieve with your personal brand? Who is the audience who you are focused on and what value are you providing?
Know your strengths and use it to your advantage: What are your core strengths and how can you use them to your advantage? How can you work with your strengths and opportunities?
Know your target audience: You must have a specific target audience in mind so that you know who to communicate with and how best to do so.
Don’t be afraid to show up and share your story: Never be afraid to show up authentically and connect with your audience. Share your brand story, and your target audience would resonate with it.