One of the major questions I get asked a lot by people is this ‘How can I create content for my brand/business’?
Most people get clueless when it comes to creating great content for their brand that is useful and engaging.
People also forget that before you can create great content, you need to have great content ideas.
How then do you search for relevant content ideas for your brand?
Here are some effective ways below:
Your About Page: One of the things you should always remember is that your content must be relevant to your brand. There’s really no point creating content that has nothing to do with what you do or content that won’t even benefit your target audience. And so, go back to your ‘About Page’ and look at who you say you are as a brand and then create content relating to these areas. With this way, you are staying true to what your brand stands for.
Forums: People ask a lot of questions and sometimes these questions can give you ideas on how you can help solve their problems or make their lives better. Check out forums like Reddit and Quora for questions relating to what you do. This would give you relevant content ideas.
Pinterest: Did you know that Pinterest can help you get lots of creative content ideas? Simply research your areas of expertise and you will see different content that has been written and the types of content that come up first in search results. These show what people are looking for or need.
Your products: Have ever thought of looking at your product or services? Do you know that you can get lots of content ideas when you think about the benefit, features, and uses of your offerings?
Your FAQs: What are some of the questions most people ask you when it comes to what you do? These type of questions can serve as content ideas for your brand.
Don’t just read the above, pick one or more of the above ideas and implement!